Privacy Policy

Analytic and its subsidiaries collect and use your data, to help you optimize your business and everyday life. We fully understand that you value your privacy. We believe privacy is about freedom and being able to decide for yourself how your data is used and by whom. This is why we have established our Privacy Principles

We will always keep you fully informed about your data.

We make sure you understand which data from or about you we use, why we use it, how long we use it and who can use it. We enable you to remain in control of your data. We consider the data from or about you to be yours. We only use it for the purposes for which you have given it to us, or for which we collected it from you. At any time, you can opt-out or opt-in using our software and websites. Analytic is the data processor and processes data on behalf of the data controller in accordance with the Danish Act on Processing of Personal Data and the General Data Protection Regulation (GDPR). Analytic shall act only on instructions from you. Analytic shall implement appropriate technical and organisational security measures to protect data against accidental or unlawful destruction, loss or alteration and against unauthorized disclosure, abuse or other processing in violation of the provisions laid down in the Danish Act on Processing of Personal Data and the General Data Protection Regulation. Upon request, Analytic shall within reasonable time provide you with sufficient information as described in the GDPR.

We protect your data

Your data is yours. We keep it that way by protecting it as best as we reasonably can to prevent it from falling into the wrong hands. We do this through different security measures depending on the system, this includes but is not limited to encryption, anonymisation, or pseudonymisation of your data. This way we keep your data safe. We will tell you which data from or about you we use, why we use it, how long we use it, who else can use it and where it is kept. We will only use your data for the purposes we have stated to you. We keep as little of your data as possible, and only for as long as we need it. When we no longer need data, we destroy it or we irreversibly anonymise it, so it is no longer linked to you. If we ask your permission to use your data for specific purposes, we also always allow you to withdraw your permission. We will allow you to access and correct your data in the various systems. We will keep protecting your data against unauthorized access and accidental loss as best as we reasonably can. If we engage others to use your information on our behalf, we will ensure they act in accordance with our policies.

If we share your data with others, we will first ask you for permission, unless there is a legal obligation that prohibits us from asking. We are open to any questions you may have about how we use your data and we will answer them.We operate according to the privacy laws applicable in your country. Because we are rooted in Europe, the General Data Protection Regulation is always in effect. These laws are considered to be the most extensive in the world. They offer a high level of protection to you by only allowing us to use your data when the strict conditions of these laws are met. Our company policy on privacy and processing of personal data reflects these laws and we apply this policy global-ly.


Personal Data: any information relating to an identified or identifiable natural person ('Data subject', user); an identifi-able person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity;Processing of Personal Data ‘processing': any operation or set of operations which is performed upon Personal Data, such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.

Analytic will process Personal Data fairly and lawfully.

Analytic will collect Personal Data for specified, explicit and legitimate purposes and will not further process Personal Data in a way incompatible with those purposes. Analytic will ensure Personal Data is adequate, relevant and not excessive in relation to the purposes for which they are collected and/or further processed. Analytic will ensure Personal Data are accurate and, where necessary, kept up to date. Analytic will keep Personal Data in a form which permits identification of its users for no longer than is necessary for the purposes for which the Personal Data were collected or for which they are further processed.Analytic will process Personal Data only if:a) the user has unambiguously given his consent; or b) processing is necessary for the performance of a contract to which the user is party or in order to take steps at the request of the user prior to entering into a contract; or c) processing is necessary for compliance with a legal obligation to which Analytic is subject; or d) processing is necessary for the purposes of the legitimate interests pursued Analytic, except where such interests are overridden by the interests for fundamental rights and freedoms of the user and in particular his right to privacy. To ensure fair processing of Personal Data, Analytic will inform its users of for example: The purposes of the processing, the categories of the Personal Data concerned, the categories of the recipients of the Personal Data, how to access and rectify their Personal Data. We process data on your behalf, and only under direct contract, or consent by you, you can at any and all-time access, correct, or have your data deleted from our system. The Data we collect is as includes but is not limited to: [XXX]. We always have the opportunity to access and correct your data on your behalf, only the relevant people at Analytic have access to your Data. The employees who have access to your data, do this solely to assist you in any way possible, and to collect statistic data for further improvement of our systems.

Analytic implements appropriate technical and organisational measures to protect Personal Data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, in particular where the pro-cessing involves the transmission of Personal Data over a network, and against all other unlawful forms of processing. Analytic does so having regard to the state of the art and the cost of their implementation, ensuring a level of security appropriate to the risks represented by the processing and the nature of the Personal Data to be protected. In case processing is carried out on Analytic’s behalf, Analytic will choose a processor providing sufficient guarantees in re-spect of the technical security measures and organisational measures governing the processing to be carried out and will ensure compliance with those measure. In these cases, Analytic will ensure the processing is governed by a con-tract binding the processor to the controller and stipulating in particular that: a) The processor shall act only on instruc-tions from Analytic; b) The provisions of this policy are applied to the processor. In principle Analytic will process Per-sonal Data in the European Economic Area (EEA). In those cases, where Personal Data is transferred or processed out-side the EEA by Analytic or on Analytic’s behalf, Analytic will ensure adequate safeguards with respect to the protection of the privacy and fundamental rights and freedoms of individuals and as regards the exercise of the corresponding rights by applying appropriate contractual clauses or other acceptable legally binding instruments. In case Analytic remotely stores information, or gains access to (any) data already stored, in a device of a user, Analytic will ensure the user concerned has given his or her consent, having been provided with clear and comprehensive information, about the purposes of the processing. This shall not prevent Analytic from any technical storage or access for the sole pur-pose of carrying out the transmission of a communication over an electronic communications network, or as strictly necessary in order for Analytic to provide a service explicitly requested by the user.

Data we collect

When you use our sites, our products and our services we collect data from you or about you. What data we exactly collect depend on what you use and how you use it. In general, there are 2 categories of data we collect and use:
Data you provide
This is the data you enter yourself when using our sites, products and services. This data includes but is not limited to for example your name, email address, the search terms you enter, your address and favorite locations, your phone number, etc.
This refers to any data that is collected or automatically generated while you use Analytic sites, products or services. In many cases metadata is collected or generated inherent to you using a computing device or inherent to transmitting data over computer networks, such as the internet. This data includes user interface and other device usage events, IP-addresses, unique device identifiers, Wi-Fi and Bluetooth MAC addresses, cookies and records of computer activity.
Analytic shall refrain from selling or disclosing data unless according to written agreement with the rightful owner(s) or according to court order. However, Analytic has the right to analyse and disclose market statistics which, among other sources are based on anonymous operating data from Analytic systems.

Analytic account

Analytic uses your Analytic account to grant you access to downloadable content, services you are subscribed to or have activated, software upgrades and sections of our website which need registration. We also use your Analytic ac-count when you want to purchase additional items and to tailor our offerings to you. The way in which Analytic uses your Analytic account also depends on the software and device or system you use.We will use your email address occasionally to send information related to the products and services registered to your Analytic account. We will only do this if there are updates you need to be aware of to ensure you can use your product in a safe, reliable way, without interruption or if there is a legal requirement to contact you. Should you wish to delete your Analytic account, please contact Analytic directly. We will not share your Analytic account details with anyone else, unless they work under our responsibility, according to our instructions or when explicitly and lawfully ordered to do so following due legal process. If you are not satisfied with your requests under this statement, this being, the right to transfer data, the right to rectify data or the right to retract your consent, you can always contact the Danish Data Agency.

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